Apple is now rejecting apps that don’t meet its privacy guidelines for iOS 14.5.
Apple’s new privacy rules will give users more control over how their data is harvested and tracked by apps.
Experts say Apple’s privacy changes could lead to more up-front costs for downloading and installing apps.
The AppTrackingTransparency feature—sometimes referred to as ATT—is Apple’s answer to the ongoing problems with data collection that smartphone users have been experiencing for years now. With the release of iOS 14.5, the company now requires all app developers to include a message explicitly asking permission to track the way users use their apps, and whether or not their data can be tracked across other apps.
It’s a huge move in the ongoing fight to make user privacy a priority in a world where data has become one of the most important commodities. Over the past few months we’ve seen many companies making pushes to provide better user privacy options, including Google’s own move away from individual ad tracking in its Chrome web browser. With Apple’s new changes, though, the way developers make money from their apps could change completely. That, in turn, could change how you access those same apps